New Direction: My World Overcometh is the new studio album from Memphis, TN rapper II Tone. Presented by Black Rain Entertainment, this album features guest appearances from the late Lord Infamous, T-Rock, Mac Montese, $lim Money, Mr. 4Twenty and Chilly Rankin.
About II Tone
Hailing from South Memphis, the self-proclaimed “King of Magnolia,” has an extensive catalog of work including features with platinum recording artist Chamillionaire, Lord Infamous, Young Bleed, Gangsta Boo (formerly of Three 6 Mafia), Kingpin Skinny Pimp, T-Rock (formerly of Hypnotized Minds), Mr. Sche and Koopsta Knicca (of Three 6 Mafia / Da Mafia 6ix).
In 2007, II Tone collaborated with long time friend, the late Lord Infamous (a founding member of Three 6 Mafia) recording and establishing Black Rain Entertainment, the imprint under which they would release several joint ventures and compilations.
For over a decade II Tone has been a staple in the Memphis Rap scene. Featuring, executive producing and even establishing an independent label through which to make and distribute recordings.
He’s a native son, spinning the raw and gritty tales of the streets into a narrative that rides melodic, soulful and sometimes haunting beats synonymous with the classic “Memphis” sound. His storytelling is another piece of the puzzle that fits together with his work ethic, embodying two words that are popularly used to describe Memphis, “hustle” and “grind.”
II Tone’s catalog includes:
In Too Deep (2000) – Solo, Executive Producer
T-Rock – Conspiracy Theory (2002) – Executive Producer
Heaven Sent, Hell Bound (2005) – Solo, Executive Producer
Lord Infamous – The Man, The Myth, The Legacy (2007) – Executive Producer
Lord Infamous – After Sics (2009) – Collaboration, Executive Producer
T-Rock/Lord Infamous – Blood Money (2009) – Collaboration, Executive Producer
Lord Infamous – Futuristic Rowdy Bounty Hunter (2010) – Executive Producer
Lord Infamous & II Tone – Helloween 1-3 (2011) – Collaboration, Executive Producer
Black Rain Entertainment Presents – The Nightmare Before Christmas (2013)